> Phone Won't Stop Ringing? > Here's What You Do > > Leola Starling of Ribrock, Tenn., had a serious > telephone problem. But unlike most people she did > something about it. > > The brand-new $10 million Ribrock Plaza Motel > opened nearby and had acquired almost the same telephone > number as Leola. > > From the moment the motel opened, Leola was > besieged by calls not for her. Since she had the same phone > number for years, she felt that she had a case to persuade > the motel management to change its number. > > Naturally, the management refused claiming that it > could not change its stationery. > > The phone company was not helpful, either. A number > was a number, and just because a customer was getting someone > else's calls 24 hours a day didn't make it responsible. After > her pleas fell on deaf ears, Leola decided to take matters into > her own hands. > > At 9 o'clock the phone rang. Someone from Memphis > was calling the motel and asked for a room for the following > Tuesday. Leoloa said, "No problem. How many nights?" > > A few hours later Dallas checked in. A secretary > wanted a suite with two bedrooms for a week. Emboldened, > Leola said the Presidential Suite on the 10th floor was available > for $600 a night. The secretary said that she would take it and > asked > if the hotel wanted a deposit. "No, that won't be necessary," > Leola > said. "We trust you." > > The next day was a busy one for Leola. In the morning, > she booked an electric appliance manufacturers' convention for > Memorial Day weekend, a college prom and a reunion of the 82nd > Airborne veterans from World War II. > > She turned on her answering machine during lunchtime so that she > could watch the O.J. Simpson trial, but her biggest challenge > came > in the afternoon when a mother called to book the ballroom for > her > daughter's wedding in June. > > Leola assured the woman that it would be no problem and asked if > she would be providing the flowers or did she want the hotel to > take > care of it. The mother said that she would prefer the hotel to > handle > the floral arrangements. Then the question of valet parking came > up. > > Once again Leola was helpful. "There's no charge for valet > > parking, but we always recomend that the client tips the drivers." > > Within a few months, the Ribrock Plaza Motel was a disaster area. > > People kept showing up for weddings, bar mitzvahs, and Sweet > Sixteen parties and were all told there were no such events. > Leola had her final revenge when she read in the local paper that > the > motel might go bankrupt. Her phone rang, and an executive from > Marriott said, "We're prepared to offer you $200,000 for the > motel." > > Leola replied. "We'll take it, but only if you change the > telephone > number." >